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Results categorised as Opinion
09 Dec 2019
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Helen Rose
the7stars’ head of insight and analytics, Helen Rose, explores the appeal of looking back and how it can provide a direct line for brands to connect with consumers.
04 Dec 2019
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Raymond Snoddy
If David Montgomery successfully takes ownership of JPI Media, his ambitions will only grow, writes Raymond Snoddy.
04 Dec 2019
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Bob Wootton
As content creators align with distribution, it’s going to be harder for viewers to find what they want unless they subscribe to a lot of stuff, writes Bob Wootton. Is it a model TV will get away with?
02 Dec 2019
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Dominic Mills
Dominic Mills wonders if the joy found in M&S's festive ads could help revitalise the business beyond Christmas - while he remains confused by Pandora's strange offering.
02 Dec 2019
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Ben Murphy
Agencies and brands will need to unite in their data journey to reveal their full potential, writes Ben Murphy.
27 Nov 2019
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Raymond Snoddy
Ray Snoddy has scoured the manifestos of the main parties to understand their positions on the media and creative industries. The scores are dreary.
27 Nov 2019
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Simon McDougall
People want the ad industry to use their information in a way that is lawful, transparent and secure. It's Simon McDougall's job to ensure that happens - so prepare for major change.
25 Nov 2019
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Nick Manning
It’s beginning to look a lot like Christmas could be a disappointment for brands this year, writes Nick Manning.
25 Nov 2019
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Dominic Mills
An example of genuine brand purpose that is serving the High Street this Christmas has Dominic Mills eating his own hat. Plus: a joke study
21 Nov 2019
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Bob Wootton
The economy remains utterly constipated in the face of continuing and ever more desperate gambits to deliver or deny the 2016 referendum result, writes Bob Wootton. How does that impact adland?
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