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Results categorised as Opinion
27 May 2020
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The Media Leader Staff
To set the scene for Mediatel’s Future of Gaming event, Steven Scaffardi speaks to five experts to assess the opportunities and risks for advertisers eyeing up a rapidly evolving market.
27 May 2020
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Gill Huber
The "new normal" we can expect post-lockdown is going to have a huge impact on how advertisers communicate with customers, writes Posterscope's Gill Huber - and the power of out of home should not be forgotten.
27 May 2020
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Belinda Beeftink
The IPA's research director Belinda Beeftink looks at how our media habits have changed during the coronavirus crisis.
26 May 2020
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Charles Gadsdon
There is the opportunity to be incredibly creative in bringing the worlds of music and gaming together, writes Charles Gadsdon.
26 May 2020
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Bob Wootton
It's time to start again by reclaiming the great things adland has lost, writes Bob Wootton. Plus: an ex-ISBA director's view on the programmatic supply chain report.
26 May 2020
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Dominic Mills
Dominic Mills examines the strategies - past and present - that could kick-start consumer spending and reboot the ad market.
21 May 2020
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Matthew Harrison
Matthew Harrison explores the central and influential role footballers (and other sportspeople) play in the gaming industry.
20 May 2020
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Raymond Snoddy
Now that gaming is mainstream and likely to show further growth during lockdown, the big question remains – is it an effective advertising medium?
20 May 2020
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Jan Gooding
Our lives have become highly curated and formalised, writes Jan Gooding - and for marketeers this not only inhibits innovation and productivity, it creates a very small world in which our brands can operate.
19 May 2020
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Emma Newman
Partner contentThe pandemic has helped shake the perception that digital equals performance - and has helped buyers recognise that each channel, platform, and publisher has a nuanced role to play.
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