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Results categorised as Opinion
01 Nov 2021
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Dominic Mills
Dominic Mills hails Stoke as a new advertising talent pool, admits to being one of Times Radio's 637,000 listeners and has his say on Meta
29 Oct 2021
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Omar Oakes
If Facebook can't even sort out its current problems, what hope is there really for the metaverse vision, asks the editor.
28 Oct 2021
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Nick Pugh
The role of ‘distinctive assets’ or ‘fluent devices’ is a critical foundation stone in improving the effectiveness of advertising, writes Ebiquity's UK MD.
27 Oct 2021
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Raymond Snoddy
Raymond Snoddy applauds Channel 4's climate-change coverage. But would privatisation have altered its approach?
27 Oct 2021
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Nikki Cunningham
Nikki Cunningham went from not knowing when her birthday is to being back to business in four months. But her recovery was nowhere near as far along as she'd thought.
27 Oct 2021
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Philippe Dominois
After reviewing many contracts between advertisers and media agencies over the years, there are five areas that are often overlooked, not checked or are missing completely.
26 Oct 2021
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Mike Follett
Ads in one medium work harder if they are primed by previous ads, explains the MD of Lumen Research
26 Oct 2021
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Nick Manning
Strategy Leaders: Doing nothing is not an option and solutions must be found by developing new approaches, Nick Manning warns.
25 Oct 2021
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Paul Keenan
Radio’s growing reliance on voice assistants has the potential to be a significant threat, warns Bauer Media Audio's Paul Keenan.
22 Oct 2021
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Chris Whife
Demand Science's president internationa looks at the importance of data for the evolving role of sales and marketing
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