NIKI GRANT
LATEST ARTICLES
06 Oct 2022
In times like these, it’s not so much about what a brand is marketing, but more how a brand is marketing.
01 Sep 2022
Being early and flexible is the key to planning media during a festive season with a cost-of-living crisis and a World Cup around the corner.
19 Jul 2022
Testing shouldn’t be a ‘nice-to-have’ — it should be an intrinsic part of your media plans with protected time and investment.
28 Jun 2022
In the latest of this digital media planning series, we're going to examine testing.
26 Apr 2022
In the latest of this digital-media planning series, we’re going to fiddle about with another lever to improve performance: the cost per acquisition.
29 Mar 2022
At some point, sustained increased investment in a certain tactic will become inefficient. But how do you ensure budget is being optimised?
22 Feb 2022
Each month until the end of the year, this series will guide you through performance planning and budget optimisation.
18 Jan 2022
Each month until the end of the year, this series by The Kite Factory's search director will guide you through performance planning and budget optimisation.
20 Sep 2021
When brands overlook the tainted nature of their insights, huge investments can be made in red-herring trends
06 Sep 2021
The Kite Factory's Niki Grant considers herself to be a ‘differently-abled’ individual. Here, she shares some of her daily challenges
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer