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Results categorised as Opinion
24 Feb 2022
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Bob Wootton
The not-so-new players occupy a world of greatly enhanced profit from denial of responsibility. Do they even regard advertising as more than a cash cow?
24 Feb 2022
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Philippe Dominois
Media agencies need concrete feedback on their performance. Advertisers need media agencies to learn from where they went wrong during a pitch.
23 Feb 2022
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Omar Oakes
The Media Leader editor Omar Oakes explains why the title has rebranded from Mediatel News.
23 Feb 2022
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Raymond Snoddy
The media should take more care when accepting manufactured photo ops from Boris Johnson and Co.
22 Feb 2022
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Simon Akers
Too often we make a connection between someone's personality and their professional capability. This is a dangerous route to unconscious bias.
22 Feb 2022
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Niki Grant
Each month until the end of the year, this series will guide you through performance planning and budget optimisation.
22 Feb 2022
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Bianca Barratt
Despite the exodus of many high-profile journalists, the boom in newsletters should be seen as a big opportunity for legacy publishers.
21 Feb 2022
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Omar Oakes
The cautionary tale of Second Sight should remind us what happens when we bet our futures on monopoly industries, writes the editor.
21 Feb 2022
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Stephen Arnell
BBC3 is back on linear and UKTV's W is set to go free-to-air this Spring. Have rumours of the death of traditional TV been greatly exaggerated?
21 Feb 2022
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Eva Grimmett
While it is going to be tough, this period of high inflation could provide the opportunity to explore desperately-needed models of consumption.
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