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Results categorised as Opinion
25 Nov 2022
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Stephen Arnell
Major celebrities' decisions to promote the Qatar World Cup are in the spotlight, but so are the streaming companies that seem so eager to feature them in softball documentaries, writes Stephen Arnell.
24 Nov 2022
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Richard Marks
The Disney+ deal will bring the show on the same platform to more than 150 countries and unlock a major investment in centralised marketing efforts.
24 Nov 2022
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Laurence Green
If brands are back, so too is brand management — judging by the events of this extraordinary month for media and advertising.
23 Nov 2022
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Raymond Snoddy
The media's difficulty with reporting Brexit has reached a tipping point as the evidence of the damage done continues to accumulate.
22 Nov 2022
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Uzma Afridi-Gardiner
You might not be able to guarantee a pay rise, but you can put understanding into practical action.
22 Nov 2022
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Gosia Adamczyk
When it comes to HR, there is no region or team small enough to warrant a blanket approach.
18 Nov 2022
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Bob Wootton
Some advertisers might not mind Twitter lapsing into obscurity. But another platform is likely to emerge quickly.
18 Nov 2022
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Andrew Spurrier-Dawes
There are serious environmental costs to creating and sharing NFTs, so there needs to be clear consideration on the purpose for creating them.
17 Nov 2022
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Stephen Dixon
Broadcaster Stephen Dixon asks: what’s a man like me doing at GB News, and why does it matter for the advertising industry?'Reconsider GB News? I did, and here’s what happened.'
17 Nov 2022
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Simon Carr
Where marketing principles have been followed, they seem to work. But there are still too many instances today where it has never been tried, writes Hearts & Science's strategy chief.
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