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Results categorised as Media Commentators
09 Jul 2012
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Abba Newbery
Abba Newbery, director of advertising strategy at News International Commercial, looks at what lies in store for newspaper advertising...
06 Jul 2012
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Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, on the new mobile niche between smartphones and tablets...
03 Jul 2012
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Petteri Vainikka
Enreach's Petteri Vainikka pens the first in a series of articles on Exchange Wire's Ad Trading Summit, discussing views on display automation, prerequisites for branding money to enter display, and the displacement of the almighty CTR as display's dominant performance metric...
02 Jul 2012
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Greg Grimmer
Greg Grimmer says ensuring creative and media are linked is an absolute necessity - one working without the other is a surefire shortcut to failure...
02 Jul 2012
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Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, on why we should all raise a glass to Apple's iPhone...
02 Jul 2012
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Steve Smith
Steve Smith, head of thought leadership at Starcom MediaVest Group, wonders whether Apple has a major role to play in the television market?
28 Jun 2012
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Steve Smith
Steve Smith, head of thought leadership at Starcom MediaVest London, explains the benefits of in-store collection...
26 Jun 2012
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James Whitmore
James Whitmore, managing director at Postar, gives an insight from the FEPE International congress and talks about the old conundrum of short-term return versus long-term effect...
26 Jun 2012
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David Hellier
David Hellier, deputy editor at City AM, wonders how bold BT Vision will be following the recent football rights deal when it comes to taking subscribers away from BSkyB and Virgin Media...
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