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Results categorised as Media Commentators
26 Feb 2013
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James Whitmore
"We now know who is travelling where, how, when and at what speed. By defining the audience you will be able to use the data to plan, trade or value the medium." By James Whitmore, Managing Director, Route.
25 Feb 2013
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Daniel Todaro
Daniel Todaro, managing director of Gekko, takes a look at the challenges ahead as the nation prepares for the digital radio switch-over - from public awareness campaigns, to ensuring the auto-mobile industry is backing the plan.
25 Feb 2013
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Matthew Breen
Gangnam Style, which has just surpassed the 1.3 billion views milestone on YouTube has an equally weird follower: the Harlem Shake. With over 17 million views in just two weeks, it's quickly shaping up as a worthy successor - so as it continues to trend, Havas Media's Matt Breen looks at the power of YouTube and the increasing impact of video consumerism.
25 Feb 2013
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Jason Spencer
China's GDP is predicted to grow by around 7.5% this year - far above that of most Western economies - so the opportunity to do business there remains enormous; but this poses challenges for those that wish to penetrate its complex, powerful, fragmented and rapidly changing media landscape. By Millward Brown's Managing Director in Shanghai, Jason Spencer.
25 Feb 2013
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Alice Dunn
With the winter fashion weeks well under way, Kantar Media's Alice Dunn takes a look at a new study that reveals that in Britain 10 million adults care deeply about what they wear. So how can marketers target this audience most effectively?
20 Feb 2013
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Rufus Olins
The time we spend with newsbrands is increasing says Newsworks' chief executive Rufus Olins - which is great news for advertisers as they look to ensure they hold our attention in an age of mass distractions.
20 Feb 2013
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Abba Newbery
John Lewis and Apple have embraced the best of both physical and virtual retail, combining on and offline to profitable effect says News International's Abba Newbery. And the newspaper market is doing the same - offering a great physical experience backed up by a complementary online engagement.
19 Feb 2013
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Richard Nicholls
The Future Foundation's Richard Nicholls has been tracking a number of trends that have charted the rise of consumer empowerment - and his findings show evidence of a 'hyper-individual'; a powerful consumer living in the cloud, super-charged and regaining control in the market place.
15 Feb 2013
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Greg Grimmer
Last year Greg Grimmer had to pretend to be a plumber to mask his allegiance to advertising - but this year, as Ad Week finally comes to the UK - with Media Playground a partner event - he wants us to stand proud and finally celebrate his beloved industry.
15 Feb 2013
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Darren Hamer
With an average segment of the Super Bowl audience watching the game in large noisy groups, communicating a message without sound is critical. And with a $4 million price tag, a lot is at stake if advertisers get this wrong. By Darren Hamer, Managing Director UK, EyeTrackShop
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