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Results categorised as Media Commentators
09 Jul 2013
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Richard Marks
After both the BBC and ESPN put their 3D development on ice - citing a lack of consumer appetite for the technology - Richard Marks, director of Research the Media, asks how do we research what people will actually do as opposed to what they think they want?
08 Jul 2013
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Frances Dickens
It has suffered from a poor image in the past, but in the last ten years media barter has cleaned up its act says Frances Dickens, chief executive and co-founder of Astus Group - and as the pressure mounts to save money, expect it to become more commonplace.
08 Jul 2013
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Dominic Mills
If an agency wants to get famous and secure the opportunity to produce great work in a win-win scenario, then there is a very particular client that many would never touch with a bargepole - but for the right agency it's a gift horse not to be spurned says Dominic Mills
05 Jul 2013
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Simon Rees
Digital Cinema Media's CEO Simon Rees shares his thoughts on the challenges of connecting with today's increasingly connected consumer - and tells us a bit more about the new mobile app currently trialing in ODEON cinemas...
04 Jul 2013
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Alok Kapur
As mobile usage continues to grow at unprecedented rates, so does the divergence in what constitutes the right standard for mobile activity measurement - so Alok Kapur, global head of mobile strategy at Experian, has set out five key questions he believes every marketer should ask to make mobile data work effectively.
03 Jul 2013
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Laura Scanlon
Brands should forget chasing likes and followers and instead start with the consumer, says Mindshare's head of creation Laura Scanlon. The future is marked for the brands that can create ideas routed in real human understanding; that can close a pain gap or enhance a love to ultimately make our lives better, happier and easier.
03 Jul 2013
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Raymond Snoddy
As News Corp starts its new life as a separate company, Raymond Snoddy examines the impact the split will have - and asks if the media mogul has one last fight in him as he continues his love affair with newspapers.
02 Jul 2013
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Antony Ceravolo
Antony Ceravolo, chief executive and founder of ECNlive, takes a look at how the world's oldest advertising medium is having its roots shaken by innovative new technologies - and tells us how it's taken his business to whole new levels.
02 Jul 2013
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Abba Newbery
In the third instalment of News International's Future Laboratory news trends, Abba Newbery takes a look a trend that's already seeing heavy investment from newsbrands: Convivial News - where connections between like-minded readers has created huge new commercial and engagement opportunities.
01 Jul 2013
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Colin Strong
It's been hit and miss, but an increasing number of newsbrands are introducing paywalls to access their digital content - but what if the consumer was given the option to pay what they wanted? It's not madness says GfK's Colin Strong - and the evidence from other digital businesses suggest it's worth a closer look...
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