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Results categorised as Media Commentators
19 Jul 2013
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Alice Dunn
Kantar Media's Alice Dunn takes a look at net-engagers, or 'true media-multitaskers' - a money obsessed group of youths that many marketers should find highly attractive and worthwhile when it comes to targeting audiences...
18 Jul 2013
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Brian Jacobs
Brian Jacobs, Founder, BJ&A; Founder Director, Enreach, explores the often strained relationship between agencies and procurement chiefs, and explains why agencies need to change their game.
18 Jul 2013
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Simon Pont
Published author Simon Pont recently launched his new book, 'Digital State: How the internet is changing everything', and exclusively shares his thoughts with Newsline on exactly why the digital state is so important to us all, and what it all means...
17 Jul 2013
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Peter Houston
The move to marketing services has gone so far for some publishers that they’re not even really publishers anymore, says Peter Houston, founder of Flipping Pages Media. There comes a danger of publishers trying to be everything to everyone, and they need to make sure that they add real value and don’t tarnish their magazine’s credibility in the process...
16 Jul 2013
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Nick Adams
The future looks bright for paid digital video and brands need to get on board - not just big, well-established brands, but the small and medium ones too. So why has it taken so long for paid digital video to come within touching distance of the big time, and where exactly is the spectacular growth going to come from? Mindshare UK's head of digital development Nick Adams explains...
12 Jul 2013
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Simon Andrews
Is Google Now a glimpse at the future of mobile? And although there's been very little buzz around it, is iOS7 Beacons going to prove a big deal? Simon Andrews thinks so as gives us our latest Mobile Fix...
11 Jul 2013
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David Pidgeon
As the latest IPA Bellwether survey shows a sharp upward revision in marketing budgets in Q2 2013, Newsline has captured reaction from across the industry, including opinion from adconnection, WAA, Jaywing, MEC and Geometry Global.
11 Jul 2013
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David Brennan
From MySpace to Friends Reunited, why do so many media giants fail completely when they buy up social media companies? Media Native's David Brennan has done his homework and now has the answer...
11 Jul 2013
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James Whitmore
Route's managing director, James Whitmore, examines how technological innovations in the way we communicate have evolved throughout history, from an Edwardian Royal Mail to today's Google Glass - and asks how much, in this digital age, has really changed at all.
09 Jul 2013
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Chris Worrell
In the second of our series looking at the future of Britain, OMD UK's insights director Chris Worrell explains how, in 'Creative Britain', brands need to think quickly and nimbly - because if they don't, a tech empowered, entrepreneurial minded public will build a product that meets their needs themselves.
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