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Results categorised as Media Commentators
11 Oct 2013
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Richard Marks
Research the Media's Richard Marks examines how Tony Hall's vision of the BBC's digital future was followed by a stark reminder of a very different era in which TV content had the life expectancy of a mayfly...
11 Oct 2013
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Simon Andrews
Simon Andrews, founder of Addictive!, rounds up a week in mobile, with a look at Twitter's future and Amazon's new Login & Pay.
10 Oct 2013
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Nigel Walley
You could translate much of Tony Hall's speech to mean 'If I close my eyes hard enough, I can pretend that BSkyB, Virgin, BT and TalkTalk don't exist'. But most of us are looking at the future of TV with our eyes open.
08 Oct 2013
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Bob Wootton
Bob Wootton is not short of an opinion or two, and having spent 15 years lobbying and representing advertisers for ISBA, where better to start his new column than the biggest media merger in history...
08 Oct 2013
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David Brennan
Is planning a campaign based on the media platform the right move? Perhaps we should be putting more emphasis on the surrounding content and the emotional mindset it induces, via whatever platform it populates...
07 Oct 2013
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Simon Rees
Digital Cinema Media's CEO Simon Rees looks back on an atypical Advertising Week encompassing a trip to New York and celebrating a landmark achievement in digital media.
06 Oct 2013
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Nene Harrison
With many advertisers employing more than one agency, the challenge is to ensure they work well together. Nene Harrison, head of digital media at Ebiquity UK, offers her top tips for agency harmony.
04 Oct 2013
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Simon Andrews
Google says publishers need to increase engagement and therefore spend more time with their content - but is that enough to monetise online news?
02 Oct 2013
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Charlie Williams-Brown
In a couple of years wearable tech will, we're told, be omnipresent - so how will that change consumer behaviours? We asked Charlie Williams-Brown, a creative technologist at Mindshare UK, to share his thoughts on the future.
01 Oct 2013
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Will Seymour
A new kind of mass customisation is emerging, in which consumers help drive creativity. Here, Future Foundation's Will Seymour looks at the opportunities for the daring brands that encourage a 'making it mine' philosophy.
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