SEARCH
Results categorised as Media Commentators
25 Oct 2013
|
Steve Smith
Thinking Big Data will give you 'the full, complete and true picture' is a fallacy says Steve Smith, head of thought leadership research at Starcom MediaVest.
24 Oct 2013
|
Andy Haylett
Examining the Rajar Q3 results, Andy Haylett, director, Ipsos MediaCT, says what we're seeing is probably a seasonal dip in radio consumption and is likely to be short-term.
23 Oct 2013
|
Colin Strong
Public Wi-Fi is no longer a Cinderella technology, says GfK's Colin Strong, but one which is now seen to confer strategic advantage and an increasingly important means for brands to engage with consumers.
22 Oct 2013
|
Anna Gunn
As the debate rages over the rights and wrongs of online music streaming, Kantar Media's Anna Gunn pauses to examine the actual users - explaining their behaviours and motivations.
22 Oct 2013
|
Simon Pont
Can advertising shrug off its outmoded garbs and 'go native'? Author Simon Pont looks at some of the best examples and argues that the future of content is looking very bright - so long as it can give people something they want.
18 Oct 2013
|
AJ Simpson
The 21st century media planner faces a raft of taxing questions, but some emerging technologies are about to make their lives much easier, says Yummi's AJ Simpson.
17 Oct 2013
|
Simon Redican
Last week the RAB unveiled a new study demonstrating that brands using radio for advertising get almost eight times the return on investment. Here, the RAB's MD, Simon Redican, makes the case for a change in spend.
16 Oct 2013
|
Peter Houston
Peter Houston, founder of Flipping Pages Media, investigates the reasons behind the growing backlash against a format that was touted earlier in the year as the saviour of the marketing business.
15 Oct 2013
|
Rufus Olins
Language, whether we like it or not, changes all the time. The word 'newspaper' is no exception, which is why we are starting to use a new term these days. Here, Rufus Olins, CEO, Newsworks, explains the shift to 'newsbrands'...
14 Oct 2013
|
Richard Lindsay
SPC rules have been criticised for failing employees and causing difficulties for both agencies and clients. Now, Following a new government report into the rules, the IPA's legal director explains the current state of play.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer