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Results categorised as Media Commentators
28 Apr 2015
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Bob Wootton
How should the ad industry vote on May 7? Bob Wootton, director of media and advertising at ISBA, tells us which box he'll be ticking.
27 Apr 2015
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James Whitmore
Metrics are the cloak of the mediocre and 'numbers people' are destroying the wonder of creativity, writes Route's James Whitmore.
27 Apr 2015
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Jeremy Phillips
UCAS Media managing director Jeremy Phillips asks what it will take for brands to become successful publishers by sheer chance.
22 Apr 2015
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Chris Le May
Advertisers must be sure they've put their trust - and their marketing investments - in the right place, writes DataXu's Chris Le May.
20 Apr 2015
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Dominic Mills
A former MediaCom USA boss has sparked concern amongst Wall Street analysts over different forms of agency rebates. Could this be a defining moment on the issue of media kickbacks?
20 Apr 2015
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Guy Phillipson
The IAB's CEO, Guy Phillipson, offers his vision for marketing as the world embraces the Internet of Things.
16 Apr 2015
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Warren Dell
With live streaming apps Meerkat and Periscope once again changing how we use our smartphones, MEC's Warren Dell examines what this means for brands, journalists and consumers.
15 Apr 2015
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Raymond Snoddy
Two unrelated developments this week both suggest that the long predicted disruptional change for network television may be reaching critical temperature, writes Raymond Snoddy.
14 Apr 2015
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Stuart Taylor
Kinetic UK's CEO, Stuart Taylor, looks at how different demographics are impacted by, and react to, digital out-of-home campaigns.
13 Apr 2015
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Agostino Di Falco
Advertisers might be rushing to create ads for every platform - but in reality people don't move from device to device to chase their messages, writes Channel 5's Agostino Di Falco.
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