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Results categorised as Media Commentators
31 May 2016
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James Wildman
There is bias in media agencies against print, but the pendulum will inevitably swing back in its favour, writes Trinity Mirror's James Wildman
31 May 2016
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Bob Wootton
Rebates, a coup, grumpy publishers, vibrating shoes and an unholy mess: Bob Wootton digests a busy month in media
24 May 2016
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Torin Douglas
Thirty years ago this month Channel 4 was part of a fascinating and often hilarious TV viewing experiment. This is vintage Gogglebox, writes Torin Douglas
23 May 2016
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Dominic Mills
Dominic Mills would bet good money that there would be fewer splits between clients and agencies if only they would get sloshed together more often - plus: a planner to make you squirm, and Radiocentre's excellent new campaign
17 May 2016
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Tim Jones
Its immersive nature should mean virtual reality will work wonders for brands, but it's not without its risks, writes the7stars' Tim Jones.
12 May 2016
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Richard Shotton
From the impending EU Referendum to marketing strategies, the way a question is asked can have a huge effect on how it is answered, writes Zenith's Richard Shotton.
09 May 2016
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Spencer Berwin
Out-of-home must move into the data space if it is to compete with online, writes JCDecaux's Spencer Berwin
03 May 2016
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Bob Wootton
Too much of what happens in the digital world defies gravity, writes Bob Wootton - it's time we scrutinised it much more closely.
25 Apr 2016
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Dominic Murray
Brands are using data to bring out-of-home campaigns to life in unexpected ways, writes Kinetic's Dominic Murray.
20 Apr 2016
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Richard Marks
Research The Media's Richard Marks previews 'Audio Time', a new report from RAJAR looking at how the nation's consumption of all forms of audio breaks down by type, device and location.
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