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Results categorised as Media Commentators
14 Feb 2011
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Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, predicts what will be big news at this week's Mobile World Congress...
07 Feb 2011
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Simon Andrews
In response to Tess Alp's comment - The potential for TV + mobile is something to celebrate not an excuse to carp - Simon Andrews, founder of the full service mobile agency addictive!, uses Robert Heath's work to support his original point.
04 Feb 2011
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Tess Alps
In response to Simon Andrew's latest Mobile Fix, Tess Alps, CEO of Thinkbox, says "if TV ads don't work how come you're expecting people to pick their mobiles to interact with them?"
04 Feb 2011
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Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, says that while TV has hung onto eyeballs, TV advertising has lost for the war for attention...
03 Feb 2011
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Helen Keable
Digital has emerged as the star of today's RAJAR results with almost 4 million more people tuning in via DAB than this time last year - a really promising step in the right direction for switch-over.
03 Feb 2011
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James Cridland
James Cridland, managing director of Media UK and a radio futurologist, says the latest digital listening figures are a welcome, gradual, improvement: but anyone expecting the internet or DAB to replace FM listening any time soon might have egg on their face...
31 Jan 2011
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Belinda Beeftink
In response to Brian Jacob's article - Cross media measurement has been an issue for as long as I can remember - Belinda Beeftink, associate director, media research at the IPA, says the TouchPoints survey goes a long way to understanding what the consumer is doing across all media...
31 Jan 2011
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James Whitmore
James Whitmore, managing director at Postar, on the sometimes wearing, occasionally amusing and always time consuming audience research debate...
28 Jan 2011
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Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, talks iPhone 5; Facebook credits; Google's 'offers' business; The Cloud; and dumb smartphone users...
24 Jan 2011
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Claire Myerscough
Claire Myerscough, business intelligence director at News International Commercial, says newspapers are trailing behind when it comes to creating simple and flexible solutions for buying and selling...
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