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Results categorised as Media Business
02 Dec 2020
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Mike Fletcher
GroupM has revised its forecast over the decline of UK advertising, believing it will shrink by 4.4% this year, as opposed to the 12.5% first predicted back in June.
01 Dec 2020
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Bob Wootton
Bob Wootton gets a lesson in cross-industry audience research as he recalls his experiences of attending virtual events over lockdown 2
30 Nov 2020
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Jamie Venerus
It's time for media auditing to be turned on its head, writes Jamie Venerus, founder of Beta Firinn.
30 Nov 2020
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Julian Dailly
Partner content:If you’re facing stretched budgets and research cutbacks, you’re not alone. Savanta's Julian Dailly explains how to build knowledge efficiently to make business critical decisions in the current climate.
27 Nov 2020
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Michaela Jefferson
Affleck reflects on his experience moving agencies mid-pandemic and considers whether the industry's pitch process is still fit for purpose.
25 Nov 2020
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Mike Fletcher
JCDecaux UK has beaten off stiff competition to win a 10-year contract to provide double-sided digital advertising across Manchester City centre.
25 Nov 2020
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The Media Leader Staff
Location and operator data specialist Mobsta has promoted its former client director, Matt Longley, to managing director with immediate effect.
23 Nov 2020
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Michaela Jefferson
Media researcher, Professor Karen Nelson-Field tells Michaela Jefferson about her new attention-focused media planning tool and why it could transform the way media is bought and sold
23 Nov 2020
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Dominic Mills
Dominic Mills gets to grips with the industry's green agenda before reviewing more Christmas ads
23 Nov 2020
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Michaela Jefferson
Saturnino will continue to be responsible for the commercial running of the agency in her new role, but will also oversee the development of agency talent and its media and technology solutions.
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