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Results categorised as Media Business
02 Oct 2015
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Brian Jacobs
The potential afforded by the whole concept of programmatic trading is exciting - but it's fast turning into a toxic mess, writes Brian Jacobs, founder director, Enreach.
01 Oct 2015
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The Media Leader Staff
The co-founder and former CEO of media agency PHD joins after a major deal in the summer with Trinity Mirror and the marketing tech company.
01 Oct 2015
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David Pidgeon
The absence of marketing professionals from many boardrooms is a "remarkable" and "worrying" problem the CEO of Camelot UK Lotteries, Andy Duncan, has said.
30 Sep 2015
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Raymond Snoddy
Anyone who values British broadcasting should be opposed to the ideas of the Culture Secretary, writes Raymond Snoddy.
28 Sep 2015
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Amit Kotecha
Quantcast's Amit Kotecha argues that the adoption of programmatic will only be driven upwards if we do much more than just advance the methodologies surrounding execution.
28 Sep 2015
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Dominic Mills
It's time for some 'nudge' thinking or choice architecture to help reframe the proposition to consumers, Dominic Mills believes
28 Sep 2015
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The Media Leader Staff
A member of ZenithOptimedia's global executive, Vigh joins Blue 449 from his leadership role in Asia, where he was chairman, Greater China for VivaKi and ZenithOptimedia.
25 Sep 2015
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David Pidgeon
Outsmart will now act as the first port of call for advertisers, planners and creative types to maximise the performance of out-of-home.
25 Sep 2015
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David Pidgeon
Speaking at the Future of National Newspapers conference this week, the Guardian's commercial director Nick Hewat said despite creating the right mobile app, advertisers aren't buying the ad space.
24 Sep 2015
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Alicia Navarro
Alicia Navarro, CEO and co-founder of Skimlinks, has digested dmexco 2015 - and found it to be a surprisingly teetotal occasion.
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