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Results categorised as Media Business
07 Dec 2015
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David Pidgeon
Television plus online video - audiovisual advertising - is gaining share of display advertising, according to the latest adspend forecasts from ZenithOptimedia.
04 Dec 2015
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The Media Leader Staff
Hosted by Mediatel, the awards recognise and celebrate those organisations and individuals that are driving innovation and development in UK media research.
03 Dec 2015
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Jay Stevens
Working with the competition might induce anxiety - but it could also prove a turning point for traditional media, writes Rubicon Project's Jay Stevens.
30 Nov 2015
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Dominic Mills
New research finally reveals how Volkswagen, as a premium brand, has been impacted by the emissions scandal. Good luck advertising their way out of this one, writes Dominic Mills.
26 Nov 2015
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Chris Blackhurst
If you're going to charge £3.99 to a young readership that may not be flush with cash, you need to offer something unique - not content that can freely be found elsewhere, writes Chris Blackhurst.
25 Nov 2015
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Raymond Snoddy
The Culture Secretary can huff and puff with his Charter Review, but some decisions look like they are now being made above him.
19 Nov 2015
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David Pidgeon
ITV Commercial announced on Thursday it is to begin working with programmatic ad platform RadiumOne to launch Ad Sync+, which will link ITV's broadcast output to RadiumOne's sharing data capability.
19 Nov 2015
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The Media Leader Staff
The relaxation of Ofcom's fair competition rules mean sky is now free to withdraw Sky Sports from BT TV customers - but the broadcaster says it is currently happy to share, despite experts warning footie fans to worry.
17 Nov 2015
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Chris Le May
The period of disruption that many have been anticipating for the past five years is about to arrive, writes DataXu's Chris Le May.
17 Nov 2015
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Bob Wootton
The US investigation into media rebates could now impact the UK - and precipitate a wholesale recalibration of remuneration and what is considered legitimate practice, writes ISBA's Bob Wootton.
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