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Results categorised as Media Business
04 Feb 2016
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James McDonald
EXCLUSIVE: The largest single ad channel in the UK is finally set to witness a decrease in adspend this year. Warc's James McDonald reports.
03 Feb 2016
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Raymond Snoddy
Ad-blocking is now estimated to cost publishers nearly £15bn a year - and the problem looks like it's getting worse. It's time for much firmer action, writes Raymond Snoddy.
01 Feb 2016
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Dominic Mills
As it faces a bleak future, Dominic Mills translates the gobbledygook flowing out of the Guardian - and, in praise of the Super Bowl and TV, challenges the industry's obsession with precision marketing.
29 Jan 2016
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David Pidgeon
Sky's next generation set-top box, Sky Q, will go on sale in February with set-up costs priced at £99 - making it the lowest ever set-up for a barnd new premium product launch from the subscription TV service.
29 Jan 2016
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David Pidgeon
The expanding app economy is changing how advertisers approach mobile. Here, brands and agencies discuss what works and what doesn't - and how marketers can win the hearts and minds of mobile consumers.
27 Jan 2016
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Raymond Snoddy
For all its manifest successes there are still question marks and an unusual level of unease about the Netflix phenomenon, writes Raymond Snoddy.
27 Jan 2016
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Julie Langley
Last year's ad tech mergers and acquisitions trends suggest that the market is unlikely to slow down in 2016, writes Results International's Julie Langley.
26 Jan 2016
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Torin Douglas
January 1986 kicked off a defining year for media - witnessing Murdoch's newspaper triumphs, a German incursion into UK mags and a proto-Gogglebox. Here, renowned journalist Torin Douglas recounts a fascinating history.
26 Jan 2016
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Bob Wootton
Bob Wootton argues that asymmetry between agencies and their clients undermines trust and hinders the relationships - and it might need a radical response.
25 Jan 2016
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David Pidgeon
Sky says deal will benefit the broadcaster as an advertiser and investor and signals a growing trend for TV to work more closely with ad tech companies.
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