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Results categorised as Media Business
06 Apr 2016
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Raymond Snoddy
Based on a chapter from the new book What Price Channel 4?, Raymond Snoddy reveals details about a radical, but failed plan concocted by the Secretary for Culture, Media and Sport.
04 Apr 2016
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Dominic Mills
Why, as an advertiser, wouldn't you pay less for a diminished experience, asks Dominic Mills - plus: JWT's hilarious legal comedy show.
01 Apr 2016
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David Pidgeon
Advertising trade body ISBA has appointed Mark Finney as its new director of media and advertising following the departure of Bob Wootton after 20 years.
01 Apr 2016
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The Media Leader Staff
Under the strict new measures businesses can be fined several thousands of pounds for "needlessly bamboozling" clients with "perplexing", "cocksure" and "alienating" terms.
30 Mar 2016
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David Pidgeon
The new website will be more responsive than the current iteration to ensure it works on a range of screen sizes, and the apps have been described as having a "cleaner, smarter design," to improve the user experience.
29 Mar 2016
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Bob Wootton
Will the WPP boss's success percolate through the organisation to the thousands who prop it all up, wonders Bob Wootton. Plus: Exterion's tube win, ad effectiveness and clumsiness at Channel 4
24 Mar 2016
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Tal Smoller
Following Videoscape 2016, Bloomberg Intelligence's Tal Smoller adds context to the recent advertising trends by looking at the prospects, changing consumer habits and the consequential shift towards digital advertising.
23 Mar 2016
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David Pidgeon
Amid criticism that there is a lack of "connected marketing" to serve tech-driven consumers, leading players from across the media industry argue we could witness the return of the full-service agency to remedy the problem.
23 Mar 2016
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Raymond Snoddy
As the UK's TV audience measurement body releases its first ever Television Landscape Report, Raymond Snoddy crunches the digits for himself.
22 Mar 2016
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Chris Le May
Before any form of programmatic TV can progress in the UK, we must understand exactly how it is defined - and what might prevent its uptake amongst advertisers, writes DataXu's Chris Le May
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