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Results categorised as Media Business
10 May 2016
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The Media Leader Staff
Interview: Fraud, bots and poor viewability rates mean around 60% of digital advertising budgets are being wasted, warns Niall Hogan, UK managing director of Integral Ad Science
09 May 2016
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Dominic Mills
There is nothing marketing can learn from Leicester City's Premier League win, writes Dominic Mills, so quit trying - plus: the rise of advertising mimicry and the threat to creativity
06 May 2016
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The Media Leader Staff
To mark the launch, the i will be free of charge in Northern Ireland from launch date until Friday 13 May. There will also be on the street distribution in key local areas such as universities, railway stations and bus stations.
04 May 2016
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Raymond Snoddy
Raymond Snoddy examines how the Government is bowing to pressure from vested interests to significantly diminish the BBC
04 May 2016
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Nick Moutter
What needs to happen before the new promised era of advertising arrives, asks Admedo's Nick Moutter
02 May 2016
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Dominic Mills
The one thing media owner trade bodies should avoid is picking fights with other media, writes Dominic Mills.
30 Apr 2016
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The Media Leader Staff
Manchester Airports Group (MAG) has appointed Primesight to handle its out-of-home ad contract over the next five years.
29 Apr 2016
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Julie Langley
The year has started strongly for the ad and marketing-tech sectors, but will the upward trend continue? Results International's Julie Langley assesses the latest M&A activity.
28 Apr 2016
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The Media Leader Staff
ISBA, which represents 450 major brands, including Unilever, Coca-Cola and Santander, consulted with lawyers and media experts on issues advertisers felt had "undermined" trust between clients and agencies.
28 Apr 2016
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Andy Goldsmith
Technology, data and societal shifts have all changed the rules of the game, writes Primesight's Andy Goldsmith.
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