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Results categorised as Media Business
09 Jun 2016
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The Media Leader Staff
Peel Hunt's Alex DeGroote says broadcasters must remain vigilant in an increasingly fragmented and competitive market as he forecasts a solid ad performance in H2 - but only if the UK votes to remain in the EU.
09 Jun 2016
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David Pidgeon
Kelly Williams, the MD of ITV's commercial operations, says opening up Sky's Adsmart for other broadcasters to use would be for "the good of TV advertising."
09 Jun 2016
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The Media Leader Staff
To explain why TV endures so successfully, Newsline spoke with Ian Mecklenburgh, a strategy consultant and former director for Sky and Virgin Media.
07 Jun 2016
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The Media Leader Staff
As a bombshell report reveals US advertising agencies run rebate schemes to pad profits, Brian Jacobs and Bob Wootton assess the damage - and investigate what it means for the UK market
07 Jun 2016
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David Pidgeon
The much-anticipated report from the Association of National Advertisers (ANA) and K2 Intelligence shows that cash rebates - an illegal practice in the US - were found to be "pervasive".
06 Jun 2016
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Chris Dobson
Too many television executives are missing the point; programmatic is a vehicle for creativity, and is not there to replace it, writes Exchange Lab's Chris Dobson.
06 Jun 2016
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Bob Wootton
A probe by a US marketing trade group is set to reveal that US ad agencies are accepting rebates from media companies. As adland nervously waits, Bob Wootton looks at some likely consequences.
06 Jun 2016
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Brian Jacobs
Investigations have begun, rumours abound and secrets once never shared are suddenly all over the press. How did adland get into such a mess - and whose fault is it? By Brian Jacobs
06 Jun 2016
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Dominic Mills
Dominic Mills wonders whether the latest cross-industry talking shop trying to remedy ad-blocking is all hot air and no action
02 Jun 2016
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David Pidgeon
Barcroft Media was founded in 2003 by photojournalist Sam Barcroft, and has grown into a robust business producing digital TV programming and digital shorts for brands and a broad range of UK and international networks.
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