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Results categorised as Media Business
28 Mar 2017
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Bob Wootton
Marketers don't come out of the Google video debacle very well, writes Bob Wootton - and their shareholders should be asking about the governance that led to such biblical waste and exposure.
27 Mar 2017
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Dominic Mills
Facebook is no stranger to fudging numbers, and Dominic Mills has caught the social media giant at it again. Plus: Matt Scheckner's undying love for his biggest funder.
27 Mar 2017
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The Media Leader Staff
Global internet adspend will grow 13% to reach US$205bn this year, according to new forecasts from Zenith - with UK adspend set to surpass £17.5bn.
24 Mar 2017
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David Pidgeon
If you shovel your money into a mysterious machine without asking what on earth you're actually doing, then the fault is really yours.
23 Mar 2017
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David Pidgeon
It is "palpably clear" that Google, Facebook and the wider industry is unable to regulate itself argues Chris Clarke, chief creative officer at DigitasLBi - but ISBA is having none of it.
22 Mar 2017
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Raymond Snoddy
The current witch-hunt against the online giant is both entirely necessary and way overdue, writes Raymond Snoddy.
22 Mar 2017
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Matt Whelan
The UK's TV market might be at least five years from achieving anything that resembles digital ad-serving, but that doesn’t mean that we need to hold back from innovating, writes Matt Whelan.
20 Mar 2017
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Dominic Mills
As the pressure mounts, no-one is now going to put their head above the parapets and stick up for Google, writes Dominic Mills. Plus: a worthwhile investment of the Guardian's trust funds.
17 Mar 2017
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The Media Leader Staff
Alongside Zohrer's new role, Joe Brewer and Steve Ray have also been promoted to planning partners.
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