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Results categorised as Media Business
23 May 2024
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Omar Oakes
Salesforce's media lead, Neil Robinson, laid bare key challenges to the industry in a recent webinar hosted by The Media Leader that discussed how advertisers and media owners risk "leaving money on the table".
21 May 2024
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Ella Sagar
The UK Stop Ad Fraud Coalition has joined the Conscious Advertising Network to help "further joint aims".
20 May 2024
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Jamie Seltzer
While this prolonged deprecation can be frustrating, marketers and brands can make the most of this transitional moment, writes Havas Media Network's Jamie Seltzer.
16 May 2024
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Paul McGee
Freely may well allow PSBs to become greater than the sum of their parts, writes Goodstuff's head of video planning.
16 May 2024
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Simon Akers
Take a wider view of the industry beyond the daily headline and you will see the future is bright. We don't appreciate this enough and should say it more often.
15 May 2024
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Raymond Snoddy
Broadcasters should be focus much more on co-operation rather than on squabbling and forcing the Culture Secretary to have to adjudicate.
14 May 2024
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Omar Oakes
US trade body The Association of National Advertisers has called on brand marketers to tighten up media agency contracts and introduce auditing of so-called principal media sales to prevent conflicts of interest.
14 May 2024
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Nick Manning
Let’s be clear. Principal media only exists to make media agency groups more money.
13 May 2024
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Omar Oakes
We're stuck in a cycle of performative media — where we breathlessly perform for algorithms. It's unsustainable, writes the editor-in-chief.
09 May 2024
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The Media Leader Staff
Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week.
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