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Results categorised as Media Business
26 Mar 2018
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The Media Leader Staff
Advertisers are not being deterred by poor viewability, brand safety or ad fraud, as figures show that businesses will spend 40.2% of their marketing budgets on online advertising in 2018, up from 37.6% in 2017.
26 Mar 2018
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Geraldine Allinson
Geraldine Allinson makes the case for brands moving spend back into local media.
23 Mar 2018
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David Pidgeon
The stink hanging over Ad Week Europe last year was YouTube's brand safety debacle, and - as if by design - this year the bad smell was choking the other half of the duopoly.
23 Mar 2018
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David Pidgeon
TSB Bank's chief marketing and communications officer, Nigel Gilbert, said in too many businesses marketing spoke a "different language" to the rest of C-suite.
21 Mar 2018
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Raymond Snoddy
The time is now long overdue for a judicial inquiry into the culture, practices and ethics of the social media and their effect on society, writes Raymond Snoddy.
20 Mar 2018
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David Pidgeon
Speaking at an Advertising Week Europe event, Chris Le May, CEO of the European Broadcaster Exchange, said: "We're able to execute pan European campaigns now - but the bigger bells and whistles stuff is still over the horizon."
19 Mar 2018
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David Brennan
Just because you have a data lake measured in yottabytes, it does not mean you have anything of quality, writes David Brennan.
19 Mar 2018
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Dominic Mills
Dominic Mills reviews the goods and services that adland will either ditch or embrace this year, as economic necessity demands. Plus: The IAB's 'meta' research fail.
16 Mar 2018
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Bob Wootton
2018 is already shaping up to be a watershed year, writes Bob Wootton as he reviews adland's major talking points.
15 Mar 2018
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David Jones
A new study from DAX, the digital audio exchange created by Global, reveals how the rise in voice-activated devices and podcasts will continue to drive change in the way advertising is planned, created and bought in the UK.
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