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Results categorised as Media Business
20 Jul 2018
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Michaela Jefferson
Three years in, Sue Todd explains the work she is undertaking to challenge adland's perception of magazine advertising. Interview by Michaela Jefferson
18 Jul 2018
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Raymond Snoddy
It's sad that Sam Chisholm, the man who helped create the modern Sky, never got to hear the outcome of the great corporate media battle over what was once his baby, writes Raymond Snoddy. Plus: a dip in fortunes for Netflix.
18 Jul 2018
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The Media Leader Staff
Thanks to "relentless" upward revisions in the internet category, UK marketing budgets have witnessed an overall growth rate. Here, experts share their views on the findings.
18 Jul 2018
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The Media Leader Staff
Thanks to "relentless" upward revisions in the internet category, UK marketing budgets have witnessed an overall growth rate, according to the latest IPA Bellwether report.
18 Jul 2018
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Bob Wootton
>Commercial TV's Contract Rights Renewal is outmoded and must change, writes Bob Wootton. Here's what needs to happen.
17 Jul 2018
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Daryl Fielding
Daryl Fielding finds a new book about returning to work a searingly honest guide that doesn’t pull its punches.
16 Jul 2018
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Dominic Mills
What happens when you let engineers run marketing? A nation left utterly confused by your tech-babble, writes Dominic Mills. Plus: a declaration of interests for all future comment on WPP...
16 Jul 2018
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Michaela Jefferson
Bower will work alongside Saatchi & Saatchi's David Hackworthy, as well as other senior strategy leads across Publicis Groupe.
16 Jul 2018
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Michaela Jefferson
According to ongoing research by Enders Analysis, understanding consumer passions should be increasingly important to advertisers and media planners as 90+% of new discretionary spend has come from "identity categories".
13 Jul 2018
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David Pidgeon
Scandals and mainstream press coverage means consumers now have more insight into the ad ecosystem, and more control over how their data is collected and used. Should the wider industry feel nervous?
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