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Results categorised as Media Business
28 Jun 2019
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David Pidgeon
Even excluding the technical feats of delivering gold-standard currencies - those things that underpin media planning and billions of pounds in trading - the politics that surround them can make your head spin.
26 Jun 2019
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Michaela Jefferson
The Ozone Project, a new joint digital ad sales house for publishers, has partnered with independent ad exchange network OpenX to help increase monetisation for publisher's digital ad inventory.
26 Jun 2019
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The Media Leader Staff
ISBA, the professional body representing UK advertisers, has appointed procurement specialist Andrew Lowdon as its new director of agency services.
24 Jun 2019
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Amy Fox
It is time to debunk the notion that women’s sport receives less recognition than men’s, writes Amy Fox.
24 Jun 2019
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Dominic Mills
From the anti-progressive reaction to Alexander Nix's invitation, to Unilever's self-fulfilling spin cycle, Dominic Mills saw missed opportunities at Cannes.
24 Jun 2019
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The Media Leader Staff
Jez Proctor joins as UK managing director, while Amanda Glasgow joins as head of experience, EMEA.
21 Jun 2019
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Andy McDonald
Over the next five years broadcasters will lose share of ad-supported video-on-demand (AVOD) revenue as the global digital players continue to make gains, according to Ovum.
20 Jun 2019
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John Reynolds
Host John Reynolds speaks with Russ Shaw, co-founder of Tech London Advocates, and Geraint Lloyd-Taylor, partner, Lewis Silkin's Advertising & Marketing team.
19 Jun 2019
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Jan Gooding
The current model of non-payment at industry events excludes a huge number of voices and opinions, writes Jan Gooding as she calls for a sector-wide rethink.
18 Jun 2019
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Charlie Makin
Local audiences are too often regarded as peripheral and unimportant to marketing activity, writes Charlie Makin - yet strategic investment in local communication can drive spectacular results.
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