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Results categorised as Media Business
28 Aug 2019
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The Media Leader Staff
‘Privacy is Personal', created by Possible, seeks to improve awareness of the privacy features the social media giant offers in the UK, from sharing on the News Feed to ad preferences.
27 Aug 2019
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Dominic Mills
A carbon neutral marketing plan is a well-meaning but ultimately flawed idea, writes Dominic Mills.
27 Aug 2019
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Lawrence Dodds
In a world overloaded by information, Lawrence Dodds explains why cultural moments matter to advertisers now more than ever.
23 Aug 2019
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David Pidgeon
If you went into your local Sainsbury's and were required to pay double for your shopping because you were a regular customer, you would, quite rightly, be gobsmacked.
22 Aug 2019
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Vanessa Zard
Independent media agency BBJ&K has appointed Ben Emerton as client services director.
22 Aug 2019
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Jan Gooding
Why are the most loyal customers the ones so easily abused by brands?
21 Aug 2019
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Raymond Snoddy
UK broadcasters must play a cautious game if they want to stop viewers looking at the Netflix menu, writes Ray Snoddy.
20 Aug 2019
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The Media Leader Staff
Cavai, a 'conversational advertising' platform, has announced that Ed Preedy, Fabian Bjørne-Larsen, Dan Jones, George Seed and Julia Smith will be joining the global team.
19 Aug 2019
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Bob Wootton
Bob Wootton embraces a busier-than-usual summer with a look at the world's woes resting on adland’s shoulders, billboard frolics and the “miracle” of 5G.
19 Aug 2019
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Simon Crunden
If you want a diverse and representative brand, you're going to need a diverse and representative set of agencies, writes Simon Crunden
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