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Results categorised as Media Business
10 Jun 2019
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The Media Leader Staff
A 2016 study examining the way US media buying deals were conducted revealed a culture in which "non-transparent" business practices were the norm. Three years on, experts discuss what has changed, and what still needs to be done.
10 Jun 2019
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Stephen Allan
MediaCom Worldwide chairman and chief executive Stephen Allan welcomes the launch of the local media's new cross platform audience currency.
06 Jun 2019
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Michaela Jefferson
Dentsu Aegis has announced that it is merging four of its agency brands into one for the UK market, to be led by Fetch UK CEO Patrick Affleck.
05 Jun 2019
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Raymond Snoddy
As Amazon draws criticism for hosting a documentary about unproven cancer cures, Ray Snoddy asks why we must live in a world with such haphazard editorial quality controls.
05 Jun 2019
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Michaela Jefferson
He replaces Dan Brooke, formerly chief marketing & communications officer at Channel 4, who left the company after eight years in December.
05 Jun 2019
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Michaela Jefferson
A record number of SME advertisers and a strong online retail market are together driving growth in UK online advertising, according to the latest Advertising Pays report.
05 Jun 2019
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Michaela Jefferson
Adtech company Quantcast has appointed Matthias Matthiesen as senior privacy counsel to bolster its legal and corporate development team.
03 Jun 2019
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William Hanmer-Lloyd
Exploiting the subtle psychological quirks that define human behaviour can make office workers act much more sustainably, writes William Hanmer-Lloyd.
03 Jun 2019
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Liam Reynolds
As yet another publisher alliance launches in Germany, Liam Reynolds looks at whether the appetite for collaboration is here to stay.
03 Jun 2019
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The Media Leader Staff
UK advertising is forecast to increase to £21.8bn in 2019, however, the rate of growth has slowed and is predicted to reach 6.1% for 2019, down from 7.8% in 2018.
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