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Results categorised as Digital
28 May 2014
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David Pidgeon
The move will see the Financial Times offer advertisers ad time as opposed to ad space, with the newsbrand's commercial lead describing the current system of buying a set number of impressions as "fundamentally inequitable."
27 May 2014
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Ellen Hammett
In what is to become a broadcasting first, Channel 4 will broadcast a performance by singer Sam Smith live over an entire ad break.
27 May 2014
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Paul Lyonette
Ahead of this year's World Cup, YuMe's Paul Lyonette looks at how brands can keep ahead of their game when it comes to engaging the 'always on' consumer...
27 May 2014
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Ellen Hammett
Traditional stereotypes which contrast the tech-savvy youth against the older generation are “unfounded”, according to new research from digital performance marketing company, iProspect.
23 May 2014
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Simon Andrews
In this week's round-up of everything mobile, Simon Andrews looks at the latest news from Google and Facebook, the continuing frustrations for legacy media and takes a look at some great new native advertising from Wired...
22 May 2014
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Ellen Hammett
By 2020, what is now being described as the "fifth screen" in the digital mix, is expected to play a much larger role for the world's oldest ad format.
22 May 2014
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David Pidgeon
BT is unable to protect its innovation and act aggressively in the TV market after outsourcing technological innovation to YouView, industry has heard.
22 May 2014
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David Pidgeon
Chromecast, Google's new thumb-sized streaming device, poses a genuine threat to the UK television market, despite only selling around 100,000 devices, according to industry experts.
22 May 2014
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Ellen Hammett
When writing a status update, users will now have the option to use their phone's microphone to identify which song is playing or what programme or film is on TV, without having to type it out.
22 May 2014
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Bob Wootton
We've been short-changed by Apple and the MP3 revolution, argues ISBA's Bob Wootton - but could the Pono offer a high quality alternative to iTunes?
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