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Results categorised as Digital
18 Jul 2014
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Simon Redican
Newspaper publishers have served notice on the National Readership Survey as they seek a contemporary audience measurement system. Here, the NRS's newly appointed CEO, Simon Redican, tells us what the future needs to look like.
17 Jul 2014
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David Pidgeon
The new site has been described as a mix of the best of the Independent and its sister title the i and combines new editorial formats including quizzes, voting, user curation and interactive graphics and maps.
17 Jul 2014
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Ellen Hammett
Younger viewers of online video and TV find targeted ads more intrusive than older viewers do, according to STRATA.
15 Jul 2014
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Richard Marks
The national newspaper industry is rethinking audience measurement - but is the debate just about whether the NRS is moving quickly enough to embrace online platforms - or is it about whether you actually believe print is dying?
15 Jul 2014
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Ellen Hammett
Jo Baldwin, Bauer's former digital commercial director of radio, will take up the role with immediate effect and will be responsible for leading increased digital and commercial opportunities across the company.
15 Jul 2014
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Ellen Hammett
The Marketing Contradictionary highlights and explains common advertising and marketing terms on websites, blogs and online publications.
14 Jul 2014
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Ellen Hammett
TNS's Connected Life study reveals that almost half of people who watch TV in the evening simultaneously engage in other digital activities.
10 Jul 2014
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Ellen Hammett
The national newspaper industry has today announced that it will be taking steps to establish a contemporary audience measurement system that reflects the way people consume news across print, laptops, tablets and mobile.
09 Jul 2014
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Ellen Hammett
Germany's historical crucifixion of Brazil in the World Cup semi-finals on Tuesday has become the most-discussed single sports game ever on Twitter.
09 Jul 2014
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Ellen Hammett
Germany's historical crucifixion of Brazil in the World Cup semi-finals on Tuesday has become the most-discussed single sports game ever on Twitter.
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