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Results categorised as Digital
14 Jan 2015
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Marco Ricci
Industry must push verification deeper - and work harder with agencies, clients and networks to ensure bot exclusion on DSPs and exchanges, writes Marco Ricci, CEO of Adloox.
13 Jan 2015
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Ellen Hammett
72% of marketers are planning to run a real-time digital out-of-home campaign in 2015, with 87% thinking it would allow for better targeted advertising for their brands, according to new research from Posterscope.
13 Jan 2015
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The Media Leader Staff
Ad tech company MediaMath has announced the appointment of Richard Beattie as senior vice president commercial, EMEA.
12 Jan 2015
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Dominic Mills
He knows it's naïve and wishful thinking, but Dominic Mills wishes that, sometimes, an agency would just have the courage to tell a client that they should not make an ad.
08 Jan 2015
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Richard Marks
With another fall in ratings for the top shows on the 'biggest TV day of the year', Research The Media's Richard Marks asks: is the issue the content, or a deeper change in what we now do on Christmas Day?
07 Jan 2015
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David Pidgeon
Magic Radio has announced it is working alongside independent production partners for the first time as the station unveils a new programming strategy for its national launch on digital radio this week.
06 Jan 2015
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David Pidgeon
Havas and Universal have this week announced the formation of the Global Music Data Alliance, a partnership that aims to increase revenue streams by mining the consumer data generated by Universal's artists.
06 Jan 2015
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Jonathan Gillespie
Prior to the revealing of results for a new benchmark study examining the impact of programmatic and media planning, Jonathan Gillespie, founder of ListenUp Media, exclusively showcases the qualitative part of the findings.
05 Jan 2015
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Dominic Mills
Dominic Mills has a media wishlist for 2015, but what are the odds of any of it actually happening?
22 Dec 2014
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The Media Leader Staff
BBC iPlayer leads the pack with more than 30m downloads, followed by BBC News with 15m downloads and BBC Weather with 9.5m.
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