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Results categorised as Digital
11 Oct 2016
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James Whitmore
Route, the audience research body for out-of-home advertising, has commissioned an expanded and renewed six-year research project worth £20m. James Whitmore explains what happens next.
11 Oct 2016
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Richard Marks
The latest Connected Screens survey reveals that 40% of us have installed an adblocker - but Research the Media's Richard Marks isn't surprised given he uses one himself...
06 Oct 2016
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The Media Leader Staff
Danish artificial intelligence media agency Blackwood Seven is to open London offices, signing up Jenny Biggam, Bob Wootton and Nick Fox to its UK board.
05 Oct 2016
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Ellen Hammett
Speaking at the Automated Trading Debateon Tuesday (4 October), M/SIX's chief revenue officer, David Grainger, said that creative agencies have been left behind.
05 Oct 2016
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Alex Kozloff
In the wake of Facebook's video metrics controversy, the IAB's Alex Kozloff argues the industry needs to take a step back and think about the bigger picture of digital measurement
04 Oct 2016
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David Pidgeon
Exclusive: In worst case scenarios, for every pound an advertiser spends programmatically on the Guardian only 30 pence actually goes to the publisher.
04 Oct 2016
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The Media Leader Staff
Guardian News & Media partners with iProspect to deliver a new data proposition - introducing premium publisher audience targeting to the programmatic marketplace.
04 Oct 2016
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The Media Leader Staff
Hugh joins from Yahoo where he has worked since 2008 in a range of senior roles and is set to help continue TMG's digital transformation.
03 Oct 2016
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Dominic Mills
In the wake of extraordinary revelations over inflated video views, Dominic Mills asks what on earth it will take for the social media giant to play fair with advertisers' money.
03 Oct 2016
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The Media Leader Staff
Replacing Ben Wood, who left the business earlier this year, Stubbs will work alongside a senior global team in Asia, UK, EMEA and the US.
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