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Results categorised as Digital
25 Jun 2018
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Dominic Mills
From Sir Martin Sorrell's rock throwing to the bad news for Accenture’s rivals, Dominic Mills deciphers Cannes 2018.
22 Jun 2018
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David Pidgeon
The Ozone Project - a joint digital ad sales house from News UK, Guardian and Telegraph - is welcome news and brings mutual benefits to advertisers and publishers, but agencies have expressed caution over aspects of the deal.
22 Jun 2018
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Denise Turner
As much as Denise Turner loves it, media research can sometimes be rather contradictory and confusing...
20 Jun 2018
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David Pidgeon
In a rare display of unity, News UK, the Telegraph and the Guardian are to offer joint digital ad sales as they seek to offer better scale, a cleaner supply chain and easier buying options for advertisers.
20 Jun 2018
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The Media Leader Staff
The findings show that on a 12 month rolling basis to March 2018, combined revenue increased by 5.4% to £371m.
20 Jun 2018
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Michaela Jefferson
With GDPR now in full force, Direct Line says its safety-conscious Shotgun app has turned into a great example of how data can be used openly and transparently to hold a conversation with customers.
19 Jun 2018
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The Media Leader Staff
Research shows that people who read 'emotionally arousing' content and then interacted with a video advert were 45% more likely to view the whole advert.
19 Jun 2018
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Andy Dobson
Almost half of UK households are forecast to own voice assistant by 2022, representing a shift to an era of 'ambient technology'. Consumer trust will need to be central to its success, writes Andy Dobson.
18 Jun 2018
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Dominic Mills
Dominic Mills presents a selection of observations about the week's impossible-to-ignore Cannes Lions festival - including an FBI probe, questionable leadership, hypocrites and freshly-minted acronyms.
18 Jun 2018
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The Media Leader Staff
Ascential said it intends to combine Warc with Cannes Lions’ The Work, to form a digital subscription product of scale.
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