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Results categorised as Digital
09 Aug 2018
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The Media Leader Staff
The web-app, developed by creative technology agency Modern English, uses an online social messenger to allow fans to interact with a Dua Lipa chat-bot, and upload a selfie to give them a personal playlist.
09 Aug 2018
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The Media Leader Staff
WPP's digital agency Wunderman has this week acquired Gorilla Group, a US-based 'commerce experience' agency. The deal sees Gorilla become part of Wunderman's growing commerce offering, Wunderman Commerce.
08 Aug 2018
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Mark Barber
Dominic Mills’ inference that radio is somehow underperforming digitally gives the wrong impression about a medium that is in rude health, writes Mark Barber.
07 Aug 2018
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Tracey Follows
Collaborative machines are set to redefine parts of our society, writes futurist Tracey Follows - they also provide an opportunity for those who can help us navigate a new era of people-tech culture.
07 Aug 2018
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The Media Leader Staff
In her new role Laura Fenton will be responsible for driving and developing the day-to-day business and delivering best in class services for clients.
07 Aug 2018
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Richard Madigan
Too many brands are launching chatbots willy nilly, often without a clear goal or business plan, writes Richard Madigan - but new tech points to a brighter future.
07 Aug 2018
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Brian Fitzpatrick
Changing auction dynamics mean advertisers may be overpaying for media, writes Brian Fitzpatrick. Is your programmatic ad tech up for the challenge?
06 Aug 2018
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Dominic Mills
The advertising industry is going to need to upgrade its weaponry if it thinks it's going to take the fight back to the likes of Accenture, writes Dominic Mills. Plus: raining on radio’s parade...
06 Aug 2018
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David Pidgeon
Following DMG Media's unification of its advertising divisions, Clare Rush, chief revenue officer, is leaving the business.
06 Aug 2018
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David Pidgeon
In the wake of Mars pulling its advertising from YouTube after another brand safety blunder, analysts have said a new opportunity has arisen for ITV and other broadcasters to take a larger market share of VOD advertising.
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