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Results categorised as Digital
24 Sep 2018
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The Media Leader Staff
Two thirds of all the growth in global advertising expenditure between 2017 and 2020 will come from paid search and social media ads, according to Zenith’s Advertising Expenditure Forecasts.
24 Sep 2018
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David Pidgeon
US cable giant Comcast has emerged as the winner after a blind auction for Sky on Saturday - scuppering Rupert Murdoch's long-held plans to take full control of the broadcaster.
24 Sep 2018
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Dominic Mills
How will Global's move into out-of-home change the structure of an industry on the point of consolidation, asks Dominic Mills. Plus: Why Forrester's study of the world of big media agencies is a joke.
20 Sep 2018
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The Media Leader Staff
Global, the UK's largest commercial radio group, has moved into the out-of-home sector with the purchase of Primesight and Outdoor Plus. Here, experts share their views on the surprise deal.
19 Sep 2018
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The Media Leader Staff
Eve Kemanes and Andreea Nedelcu form the new senior creative team, whilst Paula Hochberg has been hired as senior copywriter and Athina Collaro as senior designer.
19 Sep 2018
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Raymond Snoddy
Many believe UK broadcasters and their production arms should do business with the the big American tech companies - but it makes it rather tricky for them to bite the hand that feeds, writes Raymond Snoddy.
19 Sep 2018
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Bob Wootton
As long as fees for consultancy far outweigh those for audit, the consulting tail will wag the auditing dog - and pimped audits and subsequent casualties will endure, writes Bob Wootton.
19 Sep 2018
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The Media Leader Staff
The package will bring together Sky Box Sets, which includes 400 its UK and US series, and the full Netflix service in a single on-demand service.
18 Sep 2018
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David Pidgeon
Publishers face threats on an almost unprecedented level, but emerging tech, collaborative projects and new systems of working suggest the future is bright. With News UK, Oath, The Telegraph, Ozone Project, Ezoic and more.
18 Sep 2018
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Michaela Jefferson
According to Facebook's director agencies EMEA, Ben Wood, interfering in the agency-client relationship is "the last thing we want."
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