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Results categorised as Digital
22 Oct 2018
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Dominic Mills
Thanks to a forensic examination by Les Binet and Peter Field, the ad industry now has a good hold on the ideal balance between short-term performance marketing and longer-term brand-building.
22 Oct 2018
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Dom Whitehurst
Channel 4’s The Circle highlights the value of social media peer approval for brands, writes Wavemaker's Dom Whitehurst
17 Oct 2018
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David Pidgeon
Mediatel reports back from ITV's Palooza - where a new 'scaled-up' business case was made with plenty of celebrity and glitter.
17 Oct 2018
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David Pidgeon
The ongoing chaos surrounding Brexit has led to the weakest growth in total marketing budgets since the fourth quarter of 2015, according to the latest IPA Bellwether report.
16 Oct 2018
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John Davidson
Kinetic UK's John Davidson shares his views on what Global’s acquisition of Exterion means for the media industry.
16 Oct 2018
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Richard Marks
As the online measurement body approaches its tenth birthday, Richard Marks explains how it fits into the currency JICsaw.
15 Oct 2018
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Dominic Mills
Karmarama says the ‘customer’ is dead - too bad its parent company thinks the opposite, writes Dominic Mills. Plus: a bonanza beckons for OOH’s long tail, while the IPA Effectiveness Awards prove that TV still rules.
15 Oct 2018
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The Media Leader Staff
The programme will be a space designed to allow discussion on current topics such as women's representation in Westminster and the effect of alcohol in the Houses of Parliament.
15 Oct 2018
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John Reynolds
In this week's Media and Marketing podcast, host John Reynolds interviews Jon Sharpe, Europe CEO of newly merged WPP business VMLY&R.
12 Oct 2018
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David Pidgeon
Hot on the heals of one of 2018's most surprising double deals, Global has today announced a third out-of-home acquisition with a binding offer to buy Exterion Media.
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