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Results categorised as Digital
12 Jun 2019
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David Pidgeon
The proliferation of digital out-of-home screens (DOOH) has helped drive weekly digital impacts to 1.1bn across the UK, according to new figures from Route.
12 Jun 2019
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Tracey Follows
As the pace of technological innovation accelerates, futurist Tracey Follows explores some of the most profound shifts set to impact the media sector.
12 Jun 2019
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Bob Wootton
Commercial TV's CRR has protected advertisers to the tune of several billion pounds - but the market has changed, and so too must the regulation. By Bob Wootton.
12 Jun 2019
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Nick Manning
As economies stagnate and advertising’s standing hits a low ebb, there has never been a better time for adland to solve its problems together.
10 Jun 2019
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The Media Leader Staff
A 2016 study examining the way US media buying deals were conducted revealed a culture in which "non-transparent" business practices were the norm. Three years on, experts discuss what has changed, and what still needs to be done.
10 Jun 2019
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Stephen Allan
MediaCom Worldwide chairman and chief executive Stephen Allan welcomes the launch of the local media's new cross platform audience currency.
10 Jun 2019
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David Pidgeon
JICREG True Local reveals for the first time net deduplicated audience data for local newsbrands - showing that digital provides a 98% uplift to monthly print audiences.
05 Jun 2019
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Michaela Jefferson
A record number of SME advertisers and a strong online retail market are together driving growth in UK online advertising, according to the latest Advertising Pays report.
03 Jun 2019
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Liam Reynolds
As yet another publisher alliance launches in Germany, Liam Reynolds looks at whether the appetite for collaboration is here to stay.
03 Jun 2019
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The Media Leader Staff
UK advertising is forecast to increase to £21.8bn in 2019, however, the rate of growth has slowed and is predicted to reach 6.1% for 2019, down from 7.8% in 2018.
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