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Results categorised as Digital
17 Oct 2019
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Michaela Jefferson
Spotify is investing in three distinct areas to ensure it remains a successful proposition as the audio marketplace evolves: content, discovery and access.
17 Oct 2019
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The Media Leader Staff
An "underlying tone of hesitancy" dominates UK business decisions, according to the Q3 IPA Bellwether report.
16 Oct 2019
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David Pidgeon
Podcasting and the rise of online listening - matched with growth in connected cars, 5G and smart speakers - is driving the market towards a new renaissance.
16 Oct 2019
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Michaela Jefferson
With plans to launch curated driving playlists and increase investment in podcasts, audio streaming service Spotify has declared that it is "absolutely focused" on growing its share of in-car listening.
16 Oct 2019
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The Media Leader Staff
Diageo has teamed up with marketing and advertising conference MAD//Fest London to launch a search for start-ups who can deliver innovative experiences across its portfolio of drinks brands at MAD//Fest London on 13-14 Nov.
15 Oct 2019
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Nick Manning
‘Brand experience’ currently sits in a silo and is often articulated through tactical means - when it should drive all aspects of consumer influence.
10 Oct 2019
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Dominic Mills
Having a simple way to think about the function of content will make a big difference to the up-and-coming generation of marketers.
10 Oct 2019
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David Balko
Coming under government fire exposes Facebook’s true agenda, writes David Balko.
09 Oct 2019
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Michaela Jefferson
From next year, the ad industry may see gaming emerge as a new, independent media channel, industry experts have predicted this week.
09 Oct 2019
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David Pidgeon
The failure of performance marketing to correctly measure all of its media channels is leading to misguided investment decisions and a "truncated" world view, Accenture Interactive's Amir Malik warned this week.
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