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Results categorised as Digital
30 Jan 2017
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David Pidgeon
Despite agency trading desks remaining the dominant model for programmatic ad buying, advertisers are "demanding a new kind of relationship", according to a report from the World Federation of Advertisers.
26 Jan 2017
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David Pidgeon
adam&eveDDB's founding partner, James Murphy, has revealed his business lost £3m in contracts following the decision to leave the EU in June - but he remains positive about adland's future outside of the EU.
26 Jan 2017
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The Media Leader Staff
The UK's third largest commercial channel has become the latest Viacom-owned network to join Sky AdSmart, following Comedy Central and MTV.
25 Jan 2017
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The Media Leader Staff
New research from The Chartered Institute of Marketing reveals that 76% of marketers say ad-blocking will be good for the industry as it will force them to be more creative about how they engage with customers.
25 Jan 2017
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Raymond Snoddy
With the help of social media it could easily be possible to assemble an American majority who accept the "alternative facts", writes Raymond Snoddy. So what can be done?
25 Jan 2017
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David Pidgeon
Gentry will commence his role in early March, reporting into Videology's EMEA managing director, Jana Eisenstein, and will lead a team of over 40 people across the region.
24 Jan 2017
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Bob Wootton
There's too much self-interested froth killing the creativity in advertising, writes Bob Wootton. It's time to ditch these new obsessions and reclaim the big idea.
23 Jan 2017
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James Whitmore
Why are people working in media and advertising choosing to discard centuries of understanding in an attempt to get with the kids, asks Route's James Whitmore.
23 Jan 2017
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Dominic Mills
After yet another rebrand, the last 17 years have been erased from RKCR/Y&R's history, writes Dominic Mills - plus: why Robert Senior quit, and beware of Facebook bearing gifts.
23 Jan 2017
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The Media Leader Staff
The 2017 Connies brings together the established UK Connected Consumer Awards from Mediatel and the internationally based Connected TV Awards from Videonet, now part of Mediatel Events.
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