SEARCH
Results categorised as Agencies
08 Oct 2013
|
Bob Wootton
Bob Wootton is not short of an opinion or two, and having spent 15 years lobbying and representing advertisers for ISBA, where better to start his new column than the biggest media merger in history...
07 Oct 2013
|
David Pidgeon
What challenges does the newspaper industry face - and how can they be overcome? Our experts - including voices from the Guardian, Mindshare and Newsworks - share their views.
07 Oct 2013
|
Dominic Mills
Last week, led by new president Ian Priest, the IPA launched its first 'Adaptathon' - an ambitious 18 month programme to try and improve client agency relationships. Dominic Mills reports on some of the surprising outcomes.
06 Oct 2013
|
Nene Harrison
With many advertisers employing more than one agency, the challenge is to ensure they work well together. Nene Harrison, head of digital media at Ebiquity UK, offers her top tips for agency harmony.
03 Oct 2013
|
David Pidgeon
Ian Priest, the president of the IPA, has called for a rethink of the pitching process as he addressed advertisers and clients at the first 'Adaptathon' at Altitude London on Thursday.
03 Oct 2013
|
David Pidgeon
Newspapers have to do a better job to sell their story and proposition to agencies, an audience at MediaTel's The Future of National Newspapers conference was told last week.
09 Sep 2013
|
Dominic Mills
Banks, with the inclusion of gay people in a host of their recent ads, seem to be reflecting modern life much better than most. Mainstream advertisers should take note, says Dominic Mills.
05 Aug 2013
|
Dominic Mills
Only the Dalai Lama or the Windsor family should anoint successors five years ahead of time, but that is the way the Publicis and Omnicom merger is heading - placing the interests of Maurice Levy and John Wren before anyone else, including clients and stakeholders. By Dominic Mills.
29 Jul 2013
|
Dominic Mills
As Omnicom and Publicis announce a merger that will create the world's largest marketing and advertising powerhouse, Dominic Mills asks why neither party seems to be able to provide a decent rationale for such a move - and concludes other forces are at work...
29 Jul 2013
|
David Pidgeon
New York's Pivotal Research Group has cautioned that media owners whose revenue base is skewed towards advertising - and especially those whose advertiser base skews towards large brands - are likely to see negative impacts from the Publicis and Omnicom merger.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer