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Results categorised as Agencies
05 Feb 2025
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Jack Benjamin
James Townsend speaks to The Media Leader about the challenger agency group's plans and how it is scaling an "entrepreneurial culture" in new markets.
04 Feb 2025
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Nick Manning
Advertising is an increasingly important business discipline that is gaining a political dimension. This could lead to new and different decisions in where adspend goes.
03 Feb 2025
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Bob Wootton
The constant ghosting, in various guises, speaks poorly to the trust, integrity and “values” that this industry supposedly embraces.
31 Jan 2025
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Maria Iu
New division will provide research, advisory and consulting services to the industry for businesses looking for a competitive edge.
31 Jan 2025
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The Media Leader Staff
As well as bragging rights, winners will also receive excellent prizes generously donated by Isba, the AA and the IPA.
30 Jan 2025
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Jack Benjamin
Exclusive: Daniel Chapman and Susan Kingston-Brown explain why the IPG Mediabrands agency wants to replace the funnel with a non-linear philosophy grounded in its proprietary Brand Pattern Model.
30 Jan 2025
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Matthias Brüll
Agencies must rethink the very foundations of how they work by becoming trusted advisors that can simplify complex technologies and turn them into actionable strategies for brands.
28 Jan 2025
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Simon Redican
The old Media Mind contest featured those who helped revolutionise the industry. Perhaps today’s budding competitors will be just as inspired to reinvent this business.
28 Jan 2025
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Emma Munro-Faure
Investing in young talent is crucial and Nabs' programme helps people get excited about the breadth and depth of opportunities in the industry.
28 Jan 2025
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Maria Iu
A new study identified four strategies that help brands both generate optimism and leverage it for commercial benefit.
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