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Results categorised as Agencies
10 Feb 2014
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David Pidgeon
Hamish White, the man in charge of developing the Sun's 'Goals' video app - which helped pave the way to placing the newsbrand's content behind a paywall - has said that storytelling has been vital to its success.
10 Feb 2014
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Dominic Mills
From new forms of communication to new ways of working, agencies need to embrace change or get squashed, writes Dominic Mills.
04 Feb 2014
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David Pidgeon
Brands are set to act more like publishers and media owners as the drive to produce branded content naturally evolves, according to Unilever's Hamish Priest.
04 Feb 2014
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Bob Wootton
High-end audio visual chicanery is no longer the sole preserve of advertisers with the deepest pockets, says ISBA's Bob Wootton. Easily-accessible tech has democratised content creation - but is this entirely for the good?
04 Feb 2014
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Emma Holden
Sky IQ's Emma Holden explains why there is no need to choose between long-term communications and short-term wins when it comes to TV advertising.
03 Feb 2014
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The Media Leader Staff
MediaTel announces the final line-up to Thursday's Video Upfronts, with late editions including YouTube sensation Callux, Liquid Thread's Rupert Britton and Spirit Digital Media's Peter Cowley.
03 Feb 2014
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Dominic Mills
There seems to be a growing body of opinion that mass marketing - and the waste that comes with it - is the way to go, says Dominic Mills - The trouble is that none of this fits well with the drive for accountability.
03 Feb 2014
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The Media Leader Staff
Newsline has captured the thoughts of experts on the role of data and metrics in television advertising - and asks what the future has in store.
30 Jan 2014
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David Pidgeon
The cost of multi-platform audience measurement could act as a barrier for advertisers and agencies if it outweighs the potential benefit derived, industry has heard.
29 Jan 2014
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David Pidgeon
Experts representing broadcasters, researchers and agencies have told advertisers they should not simply chase 'likes' or measure the volume of tweets, but rather leverage the data and insights they reveal about audiences.
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