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Results categorised as Agencies
21 Oct 2016
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David Pidgeon
Following its bid to take a slice of TV adspend earlier this year by attacking the effectiveness of television ads, YouTube has now shifted its tactics by claiming its platform is a place where popular culture is born.
20 Oct 2016
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The Media Leader Staff
Headquartered in Manchester, Running Total will be co-owned by Total Media and John Marshall and Colin Reynolds, who become joint managing partners.
20 Oct 2016
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Rick Jones
Rather than staving off the threat of adblocking, advertisers should be looking at the very real opportunities to give consumers advertising they actually value, writes Adform's Rick Jones.
14 Oct 2016
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Mark Finney
In the wake of Facebook's video measurement blunder, ISBA's Mark Finney outlines the options for a transparent solution.
13 Oct 2016
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The Media Leader Staff
Patel takes over from Vicky Jacobs, who is taking time out of the agency for health reasons.
13 Oct 2016
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The Media Leader Staff
Despite positive revisions to budgets in the latest IPA Bellwether report, the UK's uncertain economic and political climate meant industry financial prospects remained negative.
11 Oct 2016
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Richard Marks
The latest Connected Screens survey reveals that 40% of us have installed an adblocker - but Research the Media's Richard Marks isn't surprised given he uses one himself...
10 Oct 2016
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Dominic Mills
The idea that brands can turn their content into a revenue stream is a puzzling one, writes Dominic Mills.
10 Oct 2016
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Anne Tucker
Today sees the launch of Mediatel's newly developed Mapping section within the Regional module of Mediatel Connected.
06 Oct 2016
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The Media Leader Staff
Felicity Long has been named managing director of iProspect UK as the agency looks to strengthen its leadership team.
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