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Results categorised as Agencies
06 Apr 2017
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The Media Leader Staff
Blackwood Seven, the media platform that uses artificial intelligence to make planning and buying decisions, has appointed Elliot Parkus as UK managing director.
03 Apr 2017
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Dominic Mills
Some people argue neuroscience is turning ad creativity into a manipulative, painting-by-numbers game, but Dominic Mills only sees more effective advertising. Plus: Grey plays gesture politics.
28 Mar 2017
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Bob Wootton
Marketers don't come out of the Google video debacle very well, writes Bob Wootton - and their shareholders should be asking about the governance that led to such biblical waste and exposure.
24 Mar 2017
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David Pidgeon
If you shovel your money into a mysterious machine without asking what on earth you're actually doing, then the fault is really yours.
23 Mar 2017
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David Pidgeon
It is "palpably clear" that Google, Facebook and the wider industry is unable to regulate itself argues Chris Clarke, chief creative officer at DigitasLBi - but ISBA is having none of it.
23 Mar 2017
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The Media Leader Staff
The Connies brings together the established UK Connected Consumer Awards from Mediatel and the internationally based Connected TV Awards from Videonet.
22 Mar 2017
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Raymond Snoddy
The current witch-hunt against the online giant is both entirely necessary and way overdue, writes Raymond Snoddy.
21 Mar 2017
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The Media Leader Staff
MediaCom UK's Karen Blackett, Mindshare's Helen McRae, and Coty Inc.'s Sara Wolverson were all celebrated during a ceremony at The Orangery at Kensington Palace on Tuesday evening.
20 Mar 2017
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Dominic Mills
As the pressure mounts, no-one is now going to put their head above the parapets and stick up for Google, writes Dominic Mills. Plus: a worthwhile investment of the Guardian's trust funds.
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