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Results categorised as Agencies
22 Aug 2017
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Bob Wootton
The tech behemoths are endemically dismissive of the responsibilities they hold to their advertisers, writes Bob Wootton. Is that all about to change?
21 Aug 2017
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Monica Majumdar
From an advertiser’s point of view, the democratisation of imagery has opened up a raft of new avenues through which brands can engage with audiences, writes Spark Foundry's Monica Majumdar.
14 Aug 2017
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Dominic Mills
Accenture has formally moved its tanks onto the lawn of the big holding companies, writes Dominic Mills. Plus: why Captain Obvious has caused a bout of depression
07 Aug 2017
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Dominic Mills
Publishers are rapidly giving up on ways to fight back against the duopoly, writes Dominic Mills - but there is still a chance for them to ramp up their share of ad revenue.
04 Aug 2017
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David Pidgeon
Following its surprise acquisition of Karmarama last year, Accenture has moved further into adland this week by acquiring Brand Learning, a marketing and sales consultancy.
03 Aug 2017
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The Media Leader Staff
The latest results from Rajar paint a bright picture for radio, particularly in the commercial sector. Here, experts from Carat, Total Media and Starcom UK share their views on the findings.
01 Aug 2017
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Andy Pearch
Using a new and in-depth report, Andy Pearch outlines the key characteristics that will be fundamental for effective brand media management in the lead up to 2020.
31 Jul 2017
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Dominic Mills
The double sponsorship for The Great British Bake Off is a potential game-changer for Tate and Lyle and Dr Oetker, writes Dominic Mills - even if sharing devalues its currency.
25 Jul 2017
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David Pidgeon
The prize translates as a million quid's worth of airtime on Channel 4 where Volvo's ad campaign, which is focused on non-visible disability, will be broadcast.
18 Jul 2017
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Clarissa Windsor
Spark Foundry, Publicis's recently rebranded Mediavest, has appointed John Antoniades as its managing director, global business, starting with immediate effect.
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