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Results categorised as Agencies
17 Jul 2018
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Daryl Fielding
Daryl Fielding finds a new book about returning to work a searingly honest guide that doesn’t pull its punches.
16 Jul 2018
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Dominic Mills
What happens when you let engineers run marketing? A nation left utterly confused by your tech-babble, writes Dominic Mills. Plus: a declaration of interests for all future comment on WPP...
16 Jul 2018
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The Media Leader Staff
Lenovo has selected Publicis Media to handle its global media strategy, planning and buying through a client unit called Lenovo One Media, which will be directed by Performics and Spark Foundry.
13 Jul 2018
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David Pidgeon
Scandals and mainstream press coverage means consumers now have more insight into the ad ecosystem, and more control over how their data is collected and used. Should the wider industry feel nervous?
12 Jul 2018
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The Media Leader Staff
Newly founded independent media agency Yonder Media has appointed Sabrina Francis as its first group brand lead.
11 Jul 2018
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The Media Leader Staff
Sir Martin Sorrell's new business, S4 Capital, has beaten WPP to buy Media Monks for €300m - fuelling growing hostilities with the firm he founded. Here, industry experts analyse the significance of the deal.
10 Jul 2018
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Heather Andrew
Improving our understanding of the way our brains work could provide a boost to the creative industries, writes Heather Andrew
10 Jul 2018
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David Pidgeon
S4 defied legal warmings to secure the dutch-based business, stating the objective behind the merger is to "provide clients with digital services, which are agile, efficient, and of premium creative quality."
10 Jul 2018
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Nick Manning
TV advertising is still a powerful way to sell product, writes Nick Manning - but change is coming and advertisers and their agencies must move to update decades-old working practices.
09 Jul 2018
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Dominic Mills
As campaigns have become multi-dimensional, true effectiveness has turned into a more holistic concept, writes Dominic Mills. Plus: why Keith Weed’s offer to Sorrell isn't as generous as it looks.
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