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Results categorised as Agencies
09 Oct 2018
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David Pidgeon
According to the IPA and System1 report, ads that use creativity in the form of brand characters or motifs are better at eliciting an emotional response and boosting brand recognition - yet their use is in decline.
08 Oct 2018
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The Media Leader Staff
The appointments come after Trefor Thomas was hired as chief creative officer in May and Eoin O’Neill promoted to chief technology officer and global head of SEO in April.
08 Oct 2018
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Dominic Mills
Yes, this is one of those columns; a selection of stuff that has caught my eye, got me irritated and made me smile. Here we go...
05 Oct 2018
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Michaela Jefferson
Michaela Jefferson talks to the lively Hearst UK CEO about new ways of making money, working with agencies - and why the adspend pendulum will swing back to magazine media.
03 Oct 2018
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The Media Leader Staff
Social and creative agency eight&four has hired Lucy Walker as its first audience director.
03 Oct 2018
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The Media Leader Staff
Moving up from her deputy role, the IPA has today announced the promotion of Belinda Beeftink to research director. She will succeed Lynne Robinson who is moving to a part-time consultancy role.
03 Oct 2018
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Helen Rose
The industry likes to talk about transparency in media - but less so when it comes to media research, writes the7stars' Helen Rose. It's time to change that.
03 Oct 2018
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Jacqui Wallis
It's time to take account of the mood and the moment a person is in at the other end of the ad server, writes Jacqui Wallis.
02 Oct 2018
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The Media Leader Staff
UK customers say that Lush, Netflix and John Lewis offer the best customer experiences, according to a new study from C Space.
02 Oct 2018
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Richard Marks
From Spotify analysing your musical mood to in-car facial recognition, is emotional targeting of advertising logical - or even ethical? Research the Media’s Richard Marks investigates.
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