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Results categorised as Agencies
17 Oct 2018
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David Pidgeon
The ongoing chaos surrounding Brexit has led to the weakest growth in total marketing budgets since the fourth quarter of 2015, according to the latest IPA Bellwether report.
16 Oct 2018
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John Davidson
Kinetic UK's John Davidson shares his views on what Global’s acquisition of Exterion means for the media industry.
16 Oct 2018
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Richard Marks
As the online measurement body approaches its tenth birthday, Richard Marks explains how it fits into the currency JICsaw.
16 Oct 2018
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William Hanmer-Lloyd
Attitude often doesn’t precede behaviour, people lie and they can't tell the truth even when they want to. So why on earth do we let them inform our marketing strategies, asks Will Hanmer-Lloyd.
15 Oct 2018
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Dominic Mills
Karmarama says the ‘customer’ is dead - too bad its parent company thinks the opposite, writes Dominic Mills. Plus: a bonanza beckons for OOH’s long tail, while the IPA Effectiveness Awards prove that TV still rules.
15 Oct 2018
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John Reynolds
In this week's Media and Marketing podcast, host John Reynolds interviews Jon Sharpe, Europe CEO of newly merged WPP business VMLY&R.
11 Oct 2018
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David Pidgeon
WPP's newly merged VMLY&R London has confirmed that Sophie Lewis - who joined Y&R just last month - will be chief strategy officer, reporting to European CEO Jon Sharpe.
11 Oct 2018
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David Pidgeon
As Ogilvy delivers on a global simplification strategy, its new UK leadership team has been unveiled today - and includes the agency's first ever chief customer officer.
10 Oct 2018
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The Media Leader Staff
Creative agency BBH has been named the Grand Prix winner of the 2018 IPA Effectiveness Awards for "supercharging" Audi's UK business over the past three years.
09 Oct 2018
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Lucy Markham
It may put some noses out of joint, but it's time for closer collaboration, writes Bountiful Cow's Lucy Markham.
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