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Results categorised as Agencies
29 Oct 2018
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The Media Leader Staff
The&Partnership has today announced the promotion of Oliver Feldwick from head of digital strategy to global head of innovation, tasking him with "future-proofing" the network across all markets and departments.
26 Oct 2018
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The Media Leader Staff
Rajar's Q3 report reveals how radio is reaping the benefits of digitisation - here are the key take-outs, with views and analysis from industry experts.
25 Oct 2018
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The Media Leader Staff
The research shows uplifts in metrics such as brand awareness and brand action when full motion digital OOH was added to social media ad campaigns, which average at an increase of 23%.
23 Oct 2018
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Tracey Follows
As advertisers, we should be thinking critically about current Millennial beliefs and behaviours - and what that is now creating in the next generation, writes futurist Tracey Follows.
23 Oct 2018
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Bob Wootton
The first media agency to utilise blockchain 'smart contract' technology has gone awfully quiet since it launched to much fanfare a year ago. What happened, wonders Bob Wootton.
23 Oct 2018
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Dominic Tillson
If we are smarter in the planning stages, we can make our ads work harder, writes Inskin Media's Dominic Tillson.
22 Oct 2018
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Dominic Mills
Thanks to a forensic examination by Les Binet and Peter Field, the ad industry now has a good hold on the ideal balance between short-term performance marketing and longer-term brand-building.
22 Oct 2018
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Dom Whitehurst
Channel 4’s The Circle highlights the value of social media peer approval for brands, writes Wavemaker's Dom Whitehurst
17 Oct 2018
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The Media Leader Staff
The new creative team will establish a collaborative community of experts, operating in a more agile structure across the agency's capabilities.
17 Oct 2018
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David Pidgeon
Mediatel reports back from ITV's Palooza - where a new 'scaled-up' business case was made with plenty of celebrity and glitter.
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