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Results categorised as Agencies
27 Feb 2019
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Bob Wootton
Bob Wootton assesses the global economic outlook and how it is impacting the media and advertising sectors closer to home. Plus: Why messing with the ABC is a big risk for publishers.
27 Feb 2019
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Arif Durrani
Partner content: What do you think your next job will be? If you’re aged over 40 and work in media or advertising then it might be safer to be thinking about your next career, writes Arif Durrani.
27 Feb 2019
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The Media Leader Staff
Daniel Fox-Evans has been named group creative director London, overseeing RBS, Shell, Diageo, and Pepsico.
26 Feb 2019
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David Pidgeon
Mediatel understands that some publishers, led by the News Media Association and Newsworks, want to open industry-wide conversations about the use of ABC as a planning and trading currency after the launch of PAMCo last year.
26 Feb 2019
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Michaela Jefferson
More 18-24 year olds claim to trust brands than trust the Government, the media, the church or influencers, signalling a potential opportunity for marketers to connect with younger audiences.
25 Feb 2019
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Dominic Mills
Havas' preposterous 'meaningful brands' report has no real world meaning, writes Dominic Mills. Plus: an alternative view on why the competition regulator is investigating Global’s Exterion deal.
25 Feb 2019
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Michaela Jefferson
The former boss of Dentsu agency Carat has been promoted to president of global client solutions, a newly-created, group-wide role at the advertising network.
22 Feb 2019
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Heather Andrew
Heather Andrew explains the brain-tingling appeal of Oscar-nominated film trailers - and how other advertisers can learn from the tactics deployed.
22 Feb 2019
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Michaela Jefferson
YouTube is once again in hot water - this time over communities of paedophiles active on its platform. Why aren't more advertisers making a stand?
21 Feb 2019
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Jan Gooding
The wrong-headed belief that it is the brand, not the company, that must be ‘purposeful’ is leading to some very odd advertising.
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