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Results categorised as Agencies
24 May 2019
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Bob Wootton
For all the data at their fingertips, most advertisers are still far too dimly aware of what actually works for them, writes Bob Wootton. Plus: Just why is Goodstuff so good?
24 May 2019
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Michaela Jefferson
Businesses need to engage men in the conversation about equal pay and embrace the changing ways in which people want to work if the gender pay gap is ever to be closed, senior women in the ad industry declared this week.
23 May 2019
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The Media Leader Staff
MacCallum is currently UK chief executive at WPP's M/SIX, and he replaces Stuart Taylor, who retires next month.
22 May 2019
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David Pidgeon
Grimmer is to take over as CEO of Mediatel from 1 July, when Derek Jones steps down to become executive chairman.
22 May 2019
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Jan Gooding
The backlash against Audi for pulling its partnership with BBH into review is nonsense, writes Jan Gooding, as she explains why procurement is so valuable to clients.
21 May 2019
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Derek Jones
As he outlines some big changes for the company he helped found 38 years ago, Derek Jones looks back on what the business has achieved.
20 May 2019
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Dominic Mills
The Co-op and BrewDog are deploying rather 'old-fashioned' campaigns, writes Dominic Mills - and delivering real purpose in the process. Plus: the perils of being a media lab rat.
20 May 2019
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The Media Leader Staff
The industry veteran, who co-founded Manning Gottlieb Media (MGM) in 1990, will write monthly discussing on some of the biggest issues facing media and advertising.
20 May 2019
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David Pidgeon
A new partnership between the ad industry and the Department for International Trade is heading to Cannes with the message that the UK is open for business post-Brexit.
17 May 2019
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The Media Leader Staff
It has been a great week for radio, but threats still lurk on the horizon. Here is our view on the main issues facing the sector.
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